Let’s go and buy wooden toys for Mom and Dad!
This is the home-based elderly care service center in Ruoxi Community, Bailongshan Street, Yunhe County. In the entertainment room, two elderly people are playing wooden checkers, while the rest of the elderly are playing “chessboard maze”, “tangram”, “skill ball”, “three-dimensional backgammon”, etc. Wooden toys, which are available in 12 elderly care service institutions in the county, can help the elderly move their limbs and delay intellectual deterioration.
The production of Yunhe wooden toys began in the early 1970s. Yunhe was successively named “Hometown of Wooden Toys in China” and “City of Wooden Toys in China”. From manufacturing to marketing and other links in the industrial chain, it is currently the largest and most diverse wooden toy production and export base in China. As a typical “two-end-outside” industry, in recent years, more and more cloud and wooden play companies have turned their attention to the domestic market and expanded the target group to the elderly. We are one of them.
This ball is called a skill ball. The principle of its gameplay is that there is a big mouth here and a small mouth here, and the difficulty is different. It can exercise a person’s coordination. Its waist and abdomen strength and arm strength are to be controlled simultaneously
As a wooden toy enterprise integrating R&D, production and sales, 80% of the toys produced by our company are educational toys. Among them, the flagship “Mimizhiwan” brand has more than 20 series and more than 300 products. Covering the age group from 3 to 100 years old; among them, Luban locks, Jiulianhuan, board games, etc. are more suitable for the elderly.
We have an old man in Shanghai who is a retired cadre. When our “Mimizhiwan” was still a small brand, he would come to buy some “Mimizhiwan” products when he participated in exhibitions in Shanghai; For so many years, he has been accompanying us in the growth of “Mimizhiwan”; in his words, our products are small and easy to carry around, but when playing with his hands, his thinking can be exercised and his imagination ability can be exercised. , hands-on ability can be exercised at the same time.
The adult toy market has huge potential, and there is still a lack of toys specifically for the elderly. In recent years, the company has been actively developing fitness, leisure and educational toys with the characteristics of the elderly, and through cooperation with elderly associations and elderly care institutions, more wooden toy products have been displayed to the elderly in China. Especially in the context of the complicated and changeable epidemic situation at home and abroad this year, the company has minimized the impact of the epidemic by adopting a “two-way” model of domestic and foreign sales; currently, domestic sales account for 40% of the company’s total sales. , the future is ready to be the same as or even exceed the proportion of export sales.
In the following words, we want to expand the scope of this activity and increase the number of cooperation objects. We will carry out this kind of cooperative communication and exchanges among the elderly groups across the country, and continue to deepen our “Mimizhiwan” brand in the elderly team. brand impression.
Wooden toys are Yunhe’s most distinctive traditional pillar industry. After nearly 50 years of development, Yunhe wooden toy products have reached 18 categories, thousands of series and tens of thousands of varieties. The products sell well in more than 70 countries and regions around the world, accounting for more than 50% of similar products in the country. All ages from toddlers to seniors. In 2019, the cloud and wooden toy industry achieved an output value of 7.98 billion yuan, a year-on-year increase of 21.1%.
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