Zhejiang Lishui Yunhe China Wooden Toy City

The wooden toy industry is Yunhe’s traditional industry, advantageous industry and pillar industry. Yunhe wooden toys started in the early 1970s. After the reform and opening up, especially after Comrade Xiaoping’s southern tour, Yunhe’s wooden toy industry began to develop a climax, and a large number of wooden toy enterprises came into being. surged, accounting for about one-fifth of the county’s population. Showing a school of “every family do toys” scene.

In 1992, Yunhe began to plan and construct the Yunhe characteristic industrial park to make the Yunhe wood industry more concentrated, standardized and distinctive. The industrial park is an important part of the urbanization construction of Yunhe. The park is planned and constructed in accordance with the high starting point, high standard, ecological and garden-like industrial urban area, with a planned area of ​​9.7 square kilometers, divided into three phases: near, medium and far. Build a new platform for cloud and Yangtze River Delta, technical cooperation, service management and opening to the outside world. In 1994, Yunhe was named “Hometown of Wooden Toys in China” in the first national speciality hometown competition. In 2003, the State Light Industry Federation officially named Yunhe “China Wooden Toy City”.

In August 1995, the Yunhe County Toy Industry Association was established, which marked the beginning of the standardization of the Yunhe wooden toy industry. After years of continuous efforts in Yunhe’s wooden toy industry, by 2003, this small county with a population of only 110,000 had nearly 500 wooden toy enterprises, employing more than 20,000 people, accounting for one-fifth of the county’s population. 1. The annual output value has jumped from 1 million yuan in the early 1980s to 1.5 billion yuan now. The products are exported to more than 30 countries and regions in Europe, America, Southeast Asia and other places. The largest wooden toy production cluster in the Asia-Pacific region. In May 2004, China National Light Industry Federation officially awarded Yunhe the honorary title of “China Wooden Toy City”. The holding of the three “China Wooden Toys Festival” has greatly attracted industry merchants from Europe, the United States, Southeast Asia and other places, and it has made Yunhe wooden toys well-known and well-known in the industry.

With the increase in the production cost of toys in recent years, coupled with the challenges brought by the appreciation of the RMB and the intensification of international competition, the competition among enterprises has become increasingly fierce, and there is little profit space for OEM processing. Cloud and the toy industry are under increasing pressure. For a long time, Yunhe’s wooden toy companies have been constrained by factors such as concepts, funds, talents, etc., and their independent product research and development and private brand cultivation are still relatively lagging behind. The total number of influential private brands in the county is not large. The low ability of independent innovation and the lack of independent brands have greatly restricted the improvement of the production level of Yunhe’s wooden toys, resulting in the large production output of Yunhe’s wooden toys, but the low output value and added value, and the entire industry is “big but not strong”. On the other hand, with the development of science and technology and China’s entry into the WTO, export barriers in Europe and the United States have shifted from tariff barriers to non-tariff barriers such as technology, safety and quality. In 2007, several export toy quality incidents sounded the alarm for the development of cloud and wooden toy industry. Although most of Yunhe’s toy export companies have long been focusing on product quality, and in the process of dealing with foreign merchants, no major quality accidents have occurred, but because most companies have not established a modern quality management system, the level of quality management is lagging behind. , it is difficult to track and monitor the product quality throughout the process, and there are still some loopholes in many aspects of product quality management.

However, Yunhe Toys quickly realized the situation in the market. With the progress and development of science and technology, all kinds of toys will be transformed into products with higher level and more technological content. In the future, the development and competition of the toy industry and toy enterprises will be concentrated in resources, scale, characteristics, brands, information, market , the competition of talent and technology, and the competition of toy culture.

In the face of the new situation of the globalized economy, Yunhe toy industry began to develop the wooden toy industry with its own regional characteristics and comparative advantages. The first is to optimize the industrial layout and enhance the competitiveness of the regional economy. The government focuses on cultivating flagship leading enterprises, providing favorable conditions and development environment for the growth of flagship leading enterprises, and expanding the overall scale of the industry. At the same time integrate the factors of production. Focusing on extending the industrial chain, planning and constructing a logistics center and a market for raw and auxiliary materials for toys; in terms of attracting investment, policy support, etc., focusing on the introduction and construction of large projects with a leading role or supporting the existing industrial chain to accelerate industrial clusters developing. The second is to promote the combination of toys and traditional culture, early childhood education and animation industry. For example, it has strengthened its cooperation with the China Animation Industry Experimental Base in Binjiang District, Hangzhou, and actively used external forces to design and develop animation products suitable for the characteristics of wooden toys. Ways to identify the combination of the wooden toy industry and the animation industry, and vigorously develop the wooden toy animation economy. Third, make efforts to strengthen brand building and enhance the core competitiveness of enterprises. “China Wooden Toys Festival” has greatly enhanced the regional brand influence of “Yunhe Wooden Toys”. Fourth, pay attention to product quality to ensure the sound and healthy development of the industry. Encourage enterprises to introduce high technology, improve the internal structure of toys, and develop new toys with high added value and high technology content. The government encourages enterprises to establish a modern management system. Strictly control the production process in accordance with quality requirements, establish effective quality control procedures and systems, purchase necessary inspection equipment, actively implement and continuously improve the management system and quality system of the enterprise, and improve the efficiency and effect of enterprise management. Strictly follow the international quality certification system and product certification standards to develop, design and organize production, so as to be in line with international standards as soon as possible. Timely track and collect trade barriers such as technology, safety and quality set by major trading partner countries, such as EU toy safety standards (CE, ROHS), American toy safety standards (ASTM, FCC), etc., and establish an early warning mechanism.

According to the analysis of relevant statistical reports, the domestic toy market will grow at an annual rate of 40% in the future, and by 2010, the sales will exceed 100 billion yuan. The development prospect of the toy industry is very broad, and the market potential is also very large. At present, the share of wooden toys in the toy market is not high, and there is still a lot of room for development. Faced with such a huge market, Yunhe wooden toy companies will develop to a higher level as long as they earnestly focus on product quality and insist on improving their brand value and core competitiveness.

Introduction to Zhejiang Yunhe Industrial Park

Yunhe County Wooden Toys Characteristic Industrial Park was developed in 2001, and in the same year, it was listed as a provincial-level characteristic industrial park, a provincial-level township industrial zone and a provincial key project; in March 2005, the Zhejiang Provincial Government officially approved it as a provincial-level industrial park. Approved by the National Development and Reform Commission in April.

The overall planned land area of ​​the park is 9.7 square kilometers, of which 7.9 square kilometers are planned for the industrial park in the west of the city and 1.8 square kilometers in the metal processing park in the east of the city. At present, the industrial park has been built up to 2.18 square kilometers, with a total investment of 1.783 billion yuan; 257 enterprises are managed by the park, providing more than 20,000 jobs and an annual output value of 1.5 billion yuan. 59 companies have passed ISO9000 certification, 14 companies have passed ISO14000 environmental system certification, 5 companies have passed ISO18000 safety system certification, 2 companies have passed ICTI International Toy Association Business Code of Conduct certification, 3 companies have passed FSC forest system certification, 4 One company successfully declared as a green enterprise in Zhejiang Province, and two companies passed the provincial cleaner production audit.

The park has realized the “five connections and one leveling” of roads, electricity, telecommunications, water supply and drainage, sewage, and land leveling. The area has perfect infrastructure and complete supporting services. Zhejiang Yunhe Industrial Park is 40KM away from Jinliwen Expressway, and is gradually being built into a new platform for Yunhe to connect with the Yangtze River Delta, technical cooperation, service management and opening to the outside world.

Work directly with wooden toy manufacturers to get the most competitive prices. Email: info@gfwoodtoys.com

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